October 6, 2009
A few things come to mind when I look at this ad:
If I buy one of these shiny black hats, I will become clinically depressed. (The model looks like he might be a lithium addict.)
If the first two words you use to describe your product are “handsome” and “crushproof,” I’m not your target demographic.
Why is the background scene from the Pacific Northwest when the name of the manufacturer is English Leather?
Do people still wear leather baseball caps?

A few things come to mind when I look at this ad:

  1. If I buy one of these shiny black hats, I will become clinically depressed. (The model looks like he might be a lithium addict.)
  2. If the first two words you use to describe your product are “handsome” and “crushproof,” I’m not your target demographic.
  3. Why is the background scene from the Pacific Northwest when the name of the manufacturer is English Leather?
  4. Do people still wear leather baseball caps?
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