Stupid Ads

A few things come to mind when I look at this ad:

1. If I buy one of these shiny black hats, I will become clinically depressed. (The model looks like he might be a lithium addict.)
2. If the first two words you use to describe your product are “handsome” and “crushproof,” I’m not your target demographic.
3. Why is the background scene from the Pacific Northwest when the name of the manufacturer is English Leather?
4. Do people still wear leather baseball caps?

Not everyone’s a writer. But even if you aren’t one, it’s worth it to get a proofreader.

One of my least favorite advertising campaigns of all time: the Doves Promises messages. Why in tarnation am I going to look on the inside of a candy wrapper for guidance?

You know what they say, “The quickest way to piece in man’s heart is through fragrance in mouth.”

deskjob:

nbr:

From Elyse Sewell’s blog: Elaborate Bacon, Piece in heart, Fragrance in mouth

First of all, who is Tony looking at? He’s already alienated me by refusing to make eye contact. Secondly, why does it look like he has mixed emotions about the avocado? His smile says he’s enjoying the avocados in his hand, but his right hand is rigid and unnatural. This doesn’t make me want to rush out and by a bag of avocados.

More proof from the New Yorker that “intelligent” people also fall for stupid ads.

(BTW, berets do not actually make you smarter.)

Here’s proof that stupid ads are not only aimed at stupid people but also at presumably intelligent people. This ad, which uses courage and Martin Luther King to market almond butter, was found in the New Yorker.

Great. McDonald’s—or, excuse me, McCafé—is lecturing us on attitude. I guess wanting something made with quality ingredients by someone who knows what they’re doing is now equivalent to having gone uppity. Come to think of it, I do prefer quality, so gimme a cappuccino…hold the McCafé.